Clean label refers to a movement in the food industry that emphasizes the use of simple, recognizable, and minimally processed ingredients on product labels. It is a consumer-driven movement that focuses on transparency, authenticity, and healthfulness.
The clean label concept emphasizes the use of whole and natural ingredients that are free from artificial additives, preservatives, and chemicals. The idea is to create food products that are healthier and more sustainable, with a focus on quality and transparency.
Clean label products are often marketed as being more wholesome, ethical, and environmentally friendly, and they appeal to consumers who are concerned about their health and the impact of their food choices on the environment. Clean label is not a regulated term, so it can mean different things to different people and companies. However, it generally implies a commitment to using high-quality, minimally processed ingredients that are easy to understand and recognize on product labels.